There are a number of ways that BrightTALK Channel owners can build integrations with their Channels. These can be broadly classified as:

• Reporting integrations
• Content integrations

Reporting integrations

BrightTALK provide a number of pre-built reporting connectors for some of the largest and most popular CRM and marketing automation products and services, including Salesforce, Eloqua and Marketo. If these connectors don’t meet your needs, then as a Channel owner you can build your own reporting integration using the same comprehensive set of reporting APIs that are used to power the BrightTALK reporting connectors.

To assist with this task we also provide a software development kit (SDK) for the reporting APIs.

For more details see Channel reporting APIs.

Content integrations

BrightTALK’s content integration solutions allow Channel owners to integrate their BrightTALK Channels into their website or other web-apps.

Promote content in your BrightTALK Channel, and allow it to be viewed, on your own website, as well as www.brighttalk.com, by using one of BrightTALK’s many embeds or smart widgets. Channel owners can find both previews and code for embeds and widgets on the BrightTALK Portal, in the My BrightTALK > Channel Manage > Promotions section of their Channels.

Alternatively, build your own, custom Channel and webcast listings for your website using the data returned by our Channel feed API. For more details see Channel feed API.